I'm a great communicator, self-motivated, and vision-driven creative.
I have been an Entrepreneur, Service Designer, User Experience Designer, Creative Director, and Software Designer with over 12 years of experience.
I've managed teams to find new ways to improve business models and redefine their strategy in different industries such as retail, agro-industrial, human resources, safety, and technology. I created new products and strategies in e-commerce, B2B software applications, human resources, training, and more.
I also have developed brands, brand guidelines, and Government Organizations’ strategies in Costa Rica.
Education
MBA Sep 2022
ADEN International Business.
Miami, FL, USA.
Bachelor in Graphic Design Oct 2016
Universidad Creativa.
San José, Costa Rica.
Certifications
Scrum Team Member Accredited Certification
International Scrum Institute™.
Aug 2018
User Experience Design
General Assembly.
Atlanta, GA, USA.
Oct 2017
Design Thinking
NovoEd - Standoford Online
Aug 2013
Events & Others
Leadercast Event in Costa Rica
2016
DOMO Event, Digital Marketing
2016
Campus Party Costa Rica
2016
Design Submit, Universidad Veritas
2013
Judge in Android Development Camp, Costa Rica
2012
Experience
Transformation Office Manager (Intern)
Walmart Central America | Feb 2022 - Present
Manage the Transformations Office team to lead the strategic alignment and promote the agile transformation through the operationalization of the strategy
Increase the company's strategic alignment by coaching commercial, logistic, and operation teams in the usage of OKRs and working in multidisciplinary teams
Conducted the operationalization of the strategy by launching seven pilots to increase market share by empowering the experimental mindset of the organization
Human Center Designer
Walmart Central America | May 2020 - Feb 2022
Promote through strategic projects the customer-centric mindset and implement design methodology on analog problems
Augmented the cost-saving in 2020 by $5million by reorganizing our headquarters and convincing our leaders to promote a hybrid workplace based on an internal customer research
Maintain 150 associates' jobs by challenging a headcount reduction program that was against the company's strategy
Boosted business continuity during the COVID pandemic by proposing and launching over 20 projects using a future-thinking methodology
Service Designer
Walmart Central America | Feb 2019 - May 2020
Implement a design thinking way of working on strategic teams, guide multiple workshops to define strategy, and improve collaboration for complex problem-solving
Grew sales in 12 categories of the assortment by 10% vs. LY by implementing a redesigned version of the design sprint for brick and mortar retail
Increased the variety of the poultry category by 15% in 6 test stores by conducting customer and field research and assessing the operation process.
Increase sales company-wide by 5% vs. last year by conducting a workshop to define the commercial proposal for seasons.
Senior UX Designer
GBM | Jan 2018 - Feb 2019
I operated the UX discipline in the company by creating a team, developing new services, and finding new market opportunities
Improve the customer satisfaction by designing and prototyping a new web-based service platform for customers and support agents
Prototype a progressive web app for a Bank in Nicaragua by assessing their loan process and conducting contextual inquiries with their customers
Design a platform to improve and manage factory equipment by merging IoT devices from a start-up and IBM technology into a web-based platform
Partner & Senior UX Designer
Dnamic World | Mar 2017 - Jan 2018
Marged, my design firm with Dinamic Word, to increase the offer of services to our customers and acquire new ones
Increase the company revenue by adding three new services to our customers by creating a UX department
Built a new way of working by launching six projects by integrating the software development department and the UX process
Co-Founder & UX Designer
Illusionseeds | Nov 2010 - Mar 2017
Launched and managed a new design firm focused on digital products and corporate identity.
Accelerate my design firm, increasing the revenue by 300% in the last three years of operations by exporting our services to companies in the USA and working with government institutions in Costa Rica
Design 5 websites for the Costa Rican government by implementing a UX process with the government entities and user communities
Gain equity of Dnamic World by merge my design firm with a software development company
UX Design Manager & Front End Leader
PREMIERGORUP | Feb 2012 - Aug 2014
Established the UX Design capabilities, trained the current design staff, and pushed the boundaries of the tech stack
Maximize company resources by reducing the product personalization from 2 weeks to 8 hours by implementing a CSS/SASS framework
Lead the company's technology update by redesigning four core products of the portfolio by implementing AngularJS, SASS and redesigning the user interfaces with atomic design principles
Grew the front-end team from 2 people to 7 in 2 years by showing the company the value of a dedicated design and front-end development team
Associate Software Engineer & Tech Leader
BOSZ Digital | Mar 2011 - Feb 2012
Supported and implement new designs on a variety of world-class websites
I have been promoted to the technical leader by increasing the number of tickets we were processing by 10% by using my design skills to facilitate the team's operation
UX Designer
OneNews | Dic 2009 - Feb 2011
Design a multiplatform application that allows users to share the news with news channels
Release a multiplatform app publishing a website and their current apps by designing a coherent experience on Web, Android, iOs, Blackberry, and Symbian